Premium Web · AI · Managed IT

Websites that
convert as well
as they impress.

Custom-built digital experiences for businesses that want to be perceived as the best in their category. Strategic. Award-grade. Built by an operator, not an agency.

$0 → $165K Sod-X · first-year online sales

Sod-X had no ecommerce at all before launch. We rebuilt the buying experience around how customers actually decide — and a site that made $0 booked $165K in its first twelve months.

  • Operator-built, not agency-outsourced
  • Direct access to Tony — no account managers
  • Award-grade work without agency overhead
  • Strategy-first, every engagement

What we do

Five disciplines. One operator. Zero hand-offs.

Strategy-first work, built end to end — so the people designing your brand are the same people shipping and running it.

01

Web Design

Sites that make you the obvious choice in your market — and convert like it. Motion, story, and speed, engineered together.

StrategyCustom designMotion
02

AI Automation

Custom AI that clears the busywork — so your team spends its hours where the growth actually is, at machine speed.

WorkflowsContentOps
03

Managed IT

Hardened hosting, airtight security, and proactive support — the kind of tech you never have to think about again.

HostingSecuritySupport
04

Social Media Content & SEO

Content that builds an audience and search visibility that compounds — so the right buyers find you and keep coming back.

ContentSEOGrowth
05

Custom Systems

Custom PC builds, printers, routers, and the hardware your business runs on — speced, assembled, and configured to fit exactly how you work.

PC BuildsNetworkingHardware

Engagement tiers

Three ways to work together.

Owner-operated, strategy-first, and priced for the outcome — not the hours.

Standard

$5k – $7k
2 – 3 weeks

A focused five-page website — custom-designed or built on a premium template — for businesses that need a sharp, credible presence fast.

  • Up to 5 pages
  • Custom design or premium template
  • Mobile-first, built to convert
  • Managed launch + 30-day warranty

Premium

$10k – $15k
4 – 6 weeks

Fully custom design, no templates, with motion design included. One round of strategic discovery, a managed launch, and a 60-day warranty.

  • Up to 10 pages
  • Custom design — no templates
  • Motion design included
  • Managed launch + 60-day warranty

How the work happens

A guided path, not a leap of faith.

01

Discovery

We calibrate taste and positioning before a single pixel is drawn.

Strategy
02

Direction

Two visual directions. You pick one. We commit — no merging.

Art direction
03

Wireframes

Structure and hierarchy locked before any visual design.

Architecture
04

Design

High-fidelity, every state, motion briefed alongside — not bolted on.

Craft
05

Build & Motion

A custom build, deployed early and often, motion as a first-class layer.

Engineering
06

Launch

Verified against Elite thresholds, shipped, and submitted to awards.

Go-live

Selected work

Proof, not promises.

A self-taught artist turned into a platform. A sod supplier that went from zero online to six figures. Range and craft — backed by numbers.

Launched
Oil and Pencil — website preview
Oil and Pencil Site preview

Oil and Pencil — Art marketplace & community

A self-taught artist — now a platform other artists build on.

Megghan Warren built a following on raw talent, with no website to grow on. We gave Oil and Pencil a gallery-grade home, full ecommerce that turns attention into revenue, and a platform where hand-picked artists sell under the Oil and Pencil name.

Visit the live site Read full case study
Solo → Platform

One self-taught artist to a marketplace built for many — with full ecommerce, launched.

The challenge

Megghan had a real following — but no website to sell on or grow from. Her work lived on platforms she didn't own, with no way to take payment or build a brand.

The approach

A story-driven site that frames the work like the art it is, full ecommerce so every visit can become a sale, and a multi-artist platform where each artist builds a following alongside hers.

Before → After
Sod-X — website preview
Sod-X Site preview

Sod-X — Sod & landscape supply

From no online sales to $165K — in the first year.

Sod-X couldn't sell a single roll of sod online. We rebuilt the storefront around a guided four-step Shop Drawer that replaced a confusing freeform checkout — turning a site that made $0 into one that booked $165K in twelve months.

Visit the live site Read full case study
$0 → $165K

First-year online sales, from no ecommerce channel at all.

The challenge

The old site funneled buyers into a confusing freeform checkout — a blank date-time-driveway-side field that almost nobody completed.

The approach

We rebuilt the storefront around a guided four-step Shop Drawer that walks customers from product to checkout the way they actually buy.

The TDR universe

A friendly face — backed by serious firepower.

The mascot is the easy part: the guide who walks you through the work. Behind it stands the rest of the TDR squad — the cinematic side of the brand that represents the real engine.

TDR-01
The Architect — design & brand
Design & BrandThe ArchitectTurns raw strategy into a brand the market can't ignore.
TDR-02
The Vanguard — AI & automation
AI & AutomationThe VanguardCustom AI that clears the busywork and moves at machine speed.
TDR-00
The Mascot — your guide
Your GuideThe MascotThe friendly face of TDR — here to make all of it feel easy.

In their words

Outcomes, straight from the owners.

We went from not selling anything online to $165K in our first year. Tony rebuilt the entire buying experience around how our customers actually shop — and it just works.

Sod-XSod & landscape supply

Tony gave my art a real home. I went from no website to a full store and a platform where other artists can sell alongside me. It finally feels like a brand, not a hobby.

Megghan WarrenFounder, Oil and Pencil
Tony Del Rio
Tony Del Rio
Founder · Lake Mary, FL

An operator, not an agency

Most premium websites are built by teams of subcontractors a client never meets. TDR is the opposite: direct access to the one person doing the strategic thinking and the building.

Behind that is more than twelve years across web design, business management, and technology — someone who can architect the system, design the experience, and read the P&L it has to move. We ran the playbook on our own family business first, taking it from zero online sales to real revenue.

The result is award-grade work, delivered without agency overhead, for businesses ready to leave price competition behind.

Speed

Fast builds — live in days, not six weeks.

Access

Tony picks up the phone. Always.

Ownership

We ran the playbook on our own business first.

Clarity

Clear scope, clear pricing, no surprises.

Start

Let's build something they remember.

A short discovery call is all it takes to see whether we're the right fit. No decks, no account managers — just a direct conversation about your goals.